Rossella Jardini was born and raised in Bergamo. In the early 70’s she opened an edgy boutique "Il Pomeriggio". After a stint at the independent label Alvear, she met a man who destined to change her future: Franco Moschino. She worked with him for years and contributed to the reap of the brand with her strong design skills and a clear vision of marketing and merchandising. In 2015 September she finally debuted her namesake brand which was longed for.