AINEA made its debut in 2013, when Lanificio Becagli assigned an Italian designer, Andrea A., as its creative director. Its unique theme is "to unify art and fashion". High-quality fabrics, not to mention that they are made in Italy, that can be produced only by fabric experts, and unique designs such as color blocking are gathering attention of fashion-minded people. Though this brand is famous for its fur items, they never use genuine furs. They make it a point to use only eco-furs, so that they can achieve trendy and qualified fur item production. There’s no denying that AINEA is one of the most up-coming and notable brands in the today’s fashion industry.